MediaCo is a U.S. multicultural media company that owns and operates radio stations, TV stations, and digital media properties targeting Black, Hispanic, and broader multicultural audiences. Its flagship radio assets are WQHT(FM) (Hot 97) and WBLS(FM) in New York City, two well-known stations in the #1 U.S. radio market, complemented by 11 Spanish-language radio stations in Los Angeles, Dallas, and Houston. On the video side, MediaCo operates EstrellaTV, a Spanish-language TV network distributed across nine owned-and-operated stations in major U.S. markets, affiliates in 48 DMAs, eight FAST channels, and the EstrellaTV streaming app. MediaCo generates revenue primarily by selling advertising against its audiences. Revenue is driven by audience ratings, the targeting value of multicultural demographics to national and local advertisers, and a growing digital ad inventory via FAST and streaming. The radio segment is predominantly local advertising, while the TV segment is predominantly national. Beyond advertising, MediaCo earns smaller amounts from events, content licensing, and syndication. MediaCo's growth strategy focuses on aggregating multicultural audiences across audio and video platforms, expanding digital and streaming distribution, and consolidating operations across its TV and digital properties to improve margins. MediaCo also pursues acquisitions, most recently the Estrella deal, which added Spanish-language radio and TV assets to its existing urban radio portfolio.