36Kr is a Chinese digital media and business services platform focused on the "New Economy" — covering technology startups, AI, consumer, healthcare, and enterprise software. Founded in 2010, 36Kr built its reputation as a credible tech journalism outlet for entrepreneurs, investors, and professionals in China's startup ecosystem, publishing over 165,000 pieces of content per year across its own app and website and major third-party platforms including WeChat, Douyin, and Toutiao. 36Kr operates three business lines: online advertising (~79% of revenue), enterprise value-added services (~15%), and subscriptions (~7%). Online advertising — sold to AI companies, consumer brands, and tech hardware makers in formats like banners and native content — is the dominant revenue driver. Enterprise value-added services include integrated marketing campaigns, events and conferences, and consulting. Subscriptions offer institutional investors industry reports and market intelligence. 36Kr's business model follows a media flywheel: quality content attracts a valuable audience of tech investors and entrepreneurs, which in turn attracts advertisers willing to pay a premium to reach that audience. Cost structure is primarily people-driven, with an in-house editorial team and a dedicated sales force. 36Kr is expanding its AI content coverage and has launched several AI-powered products, including automated event coverage and a sentiment analysis tool covering public companies. 36Kr is also pursuing multi-year contracts with regional governments to provide content, events, and community-building services.