Advantage Solutions is an outsourced services company that sits between CPG manufacturers and retailers, handling the sales, merchandising, marketing, and in-store execution work that clients could otherwise do themselves. Advantage serves over 4,000 clients across grocery, mass, club, retail pharmacy, and convenience channels in over 100,000 retail locations, primarily in North America. The company operates through three roughly equal segments: Branded Services (sales brokerage and marketing for CPG manufacturers), Experiential Services (in-store and digital sampling and demonstration programs), and Retailer Services (merchandising execution, private brand development via its Daymon business, and retail media). Advantage earns revenue through commissions on CPG sales it manages, fee-for-service arrangements, and cost-plus contracts. The business is labor-intensive — roughly 57,000 of its ~73,000 employees are part-time field workers — making labor availability, utilization, and wage inflation the key cost drivers. Advantage's core value proposition is that its national scale and shared labor model allows it to execute in-store work more cheaply than clients can do themselves. The central competitive risk is in-sourcing, where CPG clients bring work back in-house during cost-cutting cycles. Advantage is completing a multi-year technology transformation, including a new ERP system and its Pulse AI platform, which integrates retail data to help identify distribution gaps and improve labor scheduling. The company carries elevated debt and is focused on cash generation to delever toward its long-term target.