Oriental Culture operates an online marketplace for trading collectibles, artwork, and commodities. Based in Hong Kong, the company’s platform connects artists, collectors, and dealers with retail and institutional investors. As of FY25, the marketplace featured 661 types of listed products. Oriental Culture acts as a neutral intermediary, prohibiting leveraged trading and price manipulation. The company generates revenue through transaction fees, account services, and various support offerings. These ancillary services include investor education, market research, and customer support. Oriental Culture also provides physical warehousing and storage for collectibles through its Kashi Dongfang subsidiary and offers marketing services via Kashi Longrui. Subsidiaries Nanjing Yanqing and Nanjing Yanyu develop the platform's technical infrastructure and sell software services to third parties. The company’s business model is driven by trading volumes, the breadth of listed products, and the utilization of support services. Oriental Culture markets its platform primarily to retail investors in China and Hong Kong through social media, search engines, and art exhibitions. In FY25, the company transitioned from a VIE structure to direct equity ownership of its Chinese operations. Oriental Culture also holds a 10% stake in a wine metaverse project and a 66.67% interest in Jade Cove, a technology investment partnership.