Moving iMage Technologies sells technology products and integration services to movie theater operators and entertainment venues. The company operates as a single-source integrator, handling system design, procurement, installation, and project management for new theater builds, renovations, and technology upgrades. Moving iMage Technologies sells both proprietary manufactured products—including cinema loudspeakers, lighting, automation, and projection enclosures—and resells third-party equipment such as projectors, media servers, and audio systems. The company sells directly to major theater chains and independent exhibitors through a direct sales force and value-added resellers. Its business model is project-driven and cyclical, tied to exhibitor capital spending, while also generating repeat revenue from replacement parts and equipment sales. Profit margins vary by mix, with higher margins on proprietary manufactured goods and lower margins on third-party hardware resale and services. Moving iMage Technologies focuses on expanding its higher-margin proprietary products globally and supporting cinema upgrade cycles to laser projection and premium audio formats.