Giftify operates two businesses: CardCash, a gift card exchange platform, and Restaurant.com, a restaurant discount deals brand. CardCash is the dominant business, acquired in December 2023. CardCash buys unused gift cards from consumers and businesses at a discount to face value, then resells them at a smaller discount, pocketing the spread. CardCash supports gift cards from over 1,100 retailers and serves both consumers and businesses, with bulk-to-bulk B2B transactions being the largest revenue channel. Beyond direct exchange, CardCash earns revenue through white-label partnerships — integrating its exchange capabilities into platforms like Amazon, CVS, and Best Buy — and through CardCash Incentives, which sells discounted gift cards in bulk to businesses for employee rewards and loyalty programs. CardCash's growth strategy centers on expanding branded exchange partnerships, developing CardCash Checkout (a point-of-sale tool letting retailers accept any gift card), and a donation-linked checkout product called CardCash Giving. Restaurant.com sells discounted dining certificates and Discount Dining Passes redeemable at roughly 170,000 restaurants and retailers. About 85% of Restaurant.com's gross revenue comes from its B2B division, where corporations buy certificates in bulk for customer acquisition, loyalty, and marketing programs. The remaining ~15% comes from direct-to-consumer sales through its database of roughly 6 million consumers via email, website, and mobile apps.