Alta Equipment Group is an equipment dealership and rental platform operating across the Midwest, Northeast, Southeast, and Canada. Alta sells, rents, and services two primary equipment categories: material handling equipment (mainly forklifts and lift trucks, primarily under the Hyster-Yale brand) and construction equipment (earthmoving machines, cranes, aerial work platforms, and paving equipment from OEMs including Volvo, JCB, and Kubota). A smaller third segment, Ecoverse, distributes European-sourced environmental processing equipment like shredders and composters through a sub-dealer network in an asset-light wholesale model. Alta operates across five revenue streams — new equipment sales, used equipment sales, parts, repair and maintenance, and rentals — from a network of over 80 branch locations. Equipment sales are deliberately used to seed territories with serviceable machines, which then generate recurring, higher-margin parts and service revenue over time. A key structural feature is Alta's exclusive OEM distribution rights across substantially all of its territories, which locks out competing dealers from selling the same brands and gives Alta sole access to OEM diagnostic software needed to service modern equipment. Alta has completed 17 acquisitions since 2020, targeting both territory in-fill and new market expansion, supported by a fragmented industry full of family-owned dealerships with retiring owners. In 2025, Alta shifted capital allocation toward debt reduction and share repurchases, suspended its dividend, and divested non-core assets including its Chicagoland aerial rental fleet and Dock and Door division.