Aterian is a consumer products company that buys finished goods from third-party manufacturers and resells them through online marketplaces, primarily Amazon. Aterian owns six brands — hOmeLabs (dehumidifiers and beverage refrigerators), PurSteam (steam mops and irons), Mueller Living (kitchen appliances), Squatty Potty (toilet stools and flushable wipes), Healing Solutions (essential oils and tallow-based skincare), and Photo Paper Direct (DIY transfer and photo paper). Amazon accounts for roughly 86% of revenue, making Aterian's results highly sensitive to Amazon's marketplace dynamics, including Best Seller Rank, pricing algorithms, and competition from Amazon's own first-party retail operation. Aterian sources almost entirely from Chinese manufacturers, which creates direct exposure to U.S.-China tariff policy — the 2025 tariff escalation was a major disruption, forcing price increases that hurt unit sales and rankings. Aterian's profitability is driven by the spread between landed product cost and selling price, net of marketplace fees, logistics, and advertising. Aterian is pushing to diversify toward consumable products (wipes, skincare) that carry higher margins and recurring purchase patterns, while also expanding beyond Amazon U.S. into Walmart, Target, and international marketplaces. Supply chain diversification away from China — including shifting dehumidifier production to Indonesia — is an ongoing priority to reduce tariff risk.