Jumia is a pan-African e-commerce marketplace operating across nine African countries, including Nigeria, Kenya, Egypt, Ivory Coast, Ghana, Morocco, Senegal, Uganda, and Algeria. Jumia connects third-party sellers — ranging from local small businesses to Chinese international suppliers — with consumers seeking broad product selection at competitive prices. Over 91% of items sold on the platform come from third-party sellers, with Jumia also selling first-party goods directly in select categories. Jumia earns revenue through seller commissions, first-party retail margins, advertising placements, and logistics fees. The primary monetization metric is take rate, defined as gross profit divided by GMV. To support fulfillment, Jumia operates an in-house logistics network covering warehousing, last-mile delivery, and roughly 2,400 customer pickup stations, relying on third-party logistics partners for the majority of deliveries. Jumia is also monetizing this logistics infrastructure by offering parcel delivery services to social commerce sellers and individuals through Jumia Delivery. Payment flexibility is central to the model given low banking penetration across Africa, and many transactions are settled in cash on delivery. Jumia's growth strategy focuses on expanding into upcountry regions beyond major cities, scaling its Chinese seller base, increasing advertising revenue toward a target of roughly 2% of GMV, and growing Jumia Delivery. The company is not yet profitable, targeting adjusted EBITDA breakeven in Q4 2026 and full-year profitability in 2027.