Nocera is a small, Nevada-incorporated company headquartered in New Taipei City, Taiwan, operating across two core segments: Fish Trading and E-Commerce. The Fish Trading segment, conducted through Nocera's Taiwan branch, is the primary revenue driver. Nocera acts as a trading intermediary, buying eels and other seafood from producers and reselling them to customers in Taiwan and Japan. Nocera does not farm fish itself, but uses its aquaculture expertise to source and quality-control product. The E-Commerce segment operates through Xinca, an internal division that acts as a sales agent on live-streaming e-commerce platforms in the U.S., France, and China, earning a net commission on third-party product sales without taking ownership of goods. Nocera also offers RAS (recirculating aquaculture system) consulting services, advising customers on designing and installing land-based fish farming systems; Nocera discontinued manufacturing RAS hardware in late 2022, so this is now a consulting-only business serving customers primarily in China and South Africa. Nocera's growth strategy includes equity investments in e-commerce companies in the U.S. and France, expanding Fish Trading product lines to include tilapia and milkfish, and a Bitcoin treasury allocation. Nocera owns 229 acres in Alabama, originally acquired to support a U.S. RAS operation, but development plans are currently suspended.