Futu Holdings is an online brokerage and wealth management platform serving retail investors primarily across Asia and selectively in Western markets. Futu operates two consumer-facing brands: Futubull, aimed at Hong Kong and legacy Mainland China users, and Moomoo, its international brand covering Singapore, the U.S., Australia, Japan, Malaysia, Canada, and New Zealand. The core product is a mobile-first trading platform that lets retail investors trade stocks, ETFs, options, futures, and crypto across major global exchanges from a single account. As of year-end 2025, Futu had roughly 3.4 million funded accounts and HK$1.23 trillion in total client assets. Futu generates revenue through three main streams: trading commissions, interest income, and wealth management fees. Commissions scale with client trading volumes across equities, options, and crypto. Interest income is earned on margin loans to clients, securities lending, and idle client cash. Wealth management fees come from distributing mutual funds, money market funds, structured products, and bonds, with wealth management client assets reaching HK$179.6B at year-end 2025. Futu targets self-directed, tech-savvy retail investors and competes on product breadth, platform quality, and pricing rather than passive investing. Futu's growth strategy centers on geographic expansion, product expansion within existing markets (particularly crypto), moving upmarket toward high-net-worth clients, and AI-powered trading tools. In 2025, Futu acquired a controlling stake in Airstar Bank, making it the only online brokerage in Hong Kong with an integrated digital banking license.