SANG | Market Cap: $136.4M (07/13/26)
Industry:
Telecom
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DESCRIPTION

Sangoma is a cloud communications software company that sells business phone systems, unified communications, and related services primarily to SMBs and mid-market enterprises, with roughly 95% of revenue from the U.S. Core products include UCaaS (cloud or on-premise business phone systems), CCaaS (contact center software), TaaS (SIP trunking for internet-based voice connectivity), and CPaaS (a developer API platform for voice, SMS, and video). Beyond software, Sangoma manufactures its own IP phones, VoIP gateways, and session border controllers, and is the primary developer of Asterisk and FreePBX, widely-used open-source communications platforms. Sangoma sells to over 35,000 customers across more than 134 countries, primarily through a channel model — resellers, VARs, master agents, and distributors — with a direct sales model for larger enterprise and OEM customers. The business model centers on recurring monthly subscriptions for UCaaS seats, SIP trunks, contact center licenses, and managed services, with usage-based components in trunking and CPaaS. Roughly 83-84% of revenue is recurring services, with the remainder from product sales. Sangoma is actively divesting a non-core third-party hardware resale business and shifting mix toward higher-margin recurring services. Growth strategy focuses on organic expansion through cross-sell and upsell within the existing partner base, pursuing larger deals, international expansion (particularly the U.K.), and M&A funded from cash flow and debt capacity rather than equity.

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