Niu Technologies designs, manufactures, and sells smart electric two-wheeled vehicles under the NIU brand, primarily in China with a smaller international presence. NIU's core products are electric scooters, mopeds, and motorcycles organized into several series — the N, M, U, and F series cover a range of price points for urban commuters, while the FX Windstorm is a high-speed electric motorcycle targeting Gen Z riders. Each vehicle includes a Cloud ECU linked to the NIU app, offering GPS tracking, anti-theft alerts, battery diagnostics, and OTA firmware updates — features NIU argues differentiate it from lower-priced competitors. In China, NIU sells through a franchised city partner network of over 4,500 stores across 320 cities, as well as online via Tmall, JD.com, and Douyin; online sales represent roughly half of China volume. Internationally, NIU sells through distributors and dealers in over 40 countries, with a push into European electric motorcycles and a structurally challenged micro-mobility (kick-scooter) segment. NIU makes money primarily on hardware sales, with gross margins supplemented by accessories, spare parts, and app-based connected services. Revenue scales with unit volume and product mix — higher-priced motorcycles and flagship models lift average selling prices, while platform standardization across model lines reduces component costs. NIU targets continued expansion of its China store network into lower-tier cities and growth in electric motorcycles, while working through an inventory overhang in its international kick-scooter business.