Cheer Holding (formerly Glory Star New Media Group) is a Chinese digital media and e-commerce company built around its CHEERS ecosystem — primarily the CHEERS Video app and the CHEERS e-Mall. Cheer produces professionally made lifestyle content across short videos, live streaming, and drama and variety series covering fashion, food, travel, and home décor. This content serves dual purposes: it attracts viewers to the platform and drives purchases on the CHEERS e-Mall, an integrated marketplace where third-party merchants sell products to viewers. The model is designed as a closed loop — content consumption and transactions both happen within the CHEERS platform, with live streaming commerce as a key mechanism where hosts promote products in real time and viewers can purchase immediately within the app. Cheer generates revenue through advertising (display, pre-roll, and branded content), merchant commissions and fees on e-Mall sales, and licensing content to TV stations and third-party streaming platforms. The company also operates CHEERS Telepathy, an AI content creation platform supporting text-to-video and image generation, which is being commercialized through subscriptions, enterprise solutions, and API fees. Additional early-stage products include CheerCar (in-vehicle entertainment) and CheerChat (AI social app). Cheer is pursuing international expansion into Asia Pacific, Latin America, and North America beginning in 2026, and is building out a user-generated content creator ecosystem alongside its core professionally produced content.