BrightView is the largest commercial landscaping services company in the U.S., maintaining and developing outdoor spaces for corporate campuses, HOAs, hotels, hospitals, universities, and golf courses. BrightView operates two segments: Maintenance Services (~71% of revenue) and Development Services (~29%). Maintenance delivers recurring, contract-driven services — mowing, mulching, irrigation, tree care, golf course maintenance, and snow removal — through a branch-based model where account managers sell both contracted services and supplemental enhancement work. Development designs and installs landscapes for new construction and major renovation projects, working primarily as a subcontractor to general contractors, with an average project size of ~$1.5M and a backlog of ~$900M. A key strategic lever is converting completed development projects into recurring maintenance contracts; BrightView reports its conversion rate has risen to ~20% and management believes 70% is achievable. The maintenance business is largely fixed-cost at the branch level, so revenue growth drives high incremental margins. Labor (~40% of maintenance cost of service) is the largest cost, and reducing employee turnover directly lowers hiring and training costs. BrightView's current transformation, "One BrightView," focuses on investing in frontline employees to reduce turnover, improve service consistency, and drive customer retention — currently ~82%. Growth levers include expanding the sales force, growing development into new markets, increasing enhancement revenue, and bolt-on M&A in specialty services like tree care and irrigation.