Alithya provides IT consulting and digital transformation services to modernize technology systems for large and mid-market organizations. The company primarily implements and integrates enterprise software platforms from Microsoft, Oracle, and Salesforce. Alithya supports these implementations with strategic advisory, data analytics, and AI services. The business serves clients in sectors including financial services, healthcare, insurance, manufacturing, and energy. Alithya makes money by billing for professional services on a project or time-and-materials basis. Revenue depends on consultant utilization, billing rates, and the mix of specialized work. The company uses "smart shoring" by employing staff in lower-cost delivery centers in India and Morocco to increase capacity and improve margins. Alithya benefits from high revenue repeatability and maintains strong co-selling relationships with its software partners to generate leads. The company's growth strategy involves building proprietary industry-specific software tools and acquiring smaller IT consultancies to add specialized expertise or geographic reach. Alithya operates across the U.S., Canada, and Europe, with a strategic focus on expanding its U.S. footprint through higher-margin enterprise application work.