Rest EZ sells a melatonin-based sleep aid in liquid soft gel capsule form. The product contains melatonin, soybean oil, and amino acids, which Rest EZ claims improves absorption compared to standard tablets. Rest EZ sells its product through three channels: wholesale distribution to retailers, direct retail chain store placements, and direct-to-consumer sales via its website. The company does not own manufacturing facilities and outsources all production and packaging to Sport Energy, an unaffiliated third party, under a verbal agreement requiring full payment before delivery. Rest EZ operates an asset-light model, purchasing capsules from Sport Energy at a per-unit cost and selling them at a markup. The company has no manufacturing overhead, minimal operating infrastructure, and no paid employees, with all sales and operations managed by its founder and CEO. Consequently, Rest EZ's cost structure consists primarily of inventory purchases from Sport Energy, and profitability is driven by unit sales volume and the spread between manufacturing costs and selling prices.