Rest EZ is an early-stage startup that sells a single melatonin-based sleep aid in soft gel capsule form. The capsule contains melatonin and a blend of amino acids, and Rest EZ argues that the liquid gel format enables faster and more complete absorption than traditional tablet or pill formats. Rest EZ does not manufacture its product — all manufacturing and packaging is outsourced to Sport Energy under an informal verbal agreement, where Rest EZ submits a purchase order and pays in full before delivery. Rest EZ buys finished capsules from Sport Energy and resells them at a markup through three channels: wholesale distribution to retailers, direct retail placement, and its own website. The business has no employees, no established customer base, and all sales and marketing are handled by the company's sole officer, Dylan Carson, who devotes roughly 28 hours per week to the business.