Red Violet is a data analytics company that provides identity intelligence to businesses and government agencies. Its core product is the CORE platform, which aggregates billions of records from public records, proprietary sources, and publicly available data to build a consumer identity graph linking people to addresses, phone numbers, relationships, assets, and other identifiers. Customers use the platform to verify identities, detect fraud, conduct due diligence, support collections and legal workflows, and manage regulatory compliance. Red Violet markets through two brands: IDI, the flagship enterprise product serving financial services, insurance, healthcare, law enforcement, and corporate security teams; and FOREWARN, a mobile app that lets real estate professionals screen prospective clients before meetings, sold through realtor associations. Red Violet generates nearly all revenue by licensing access to its platform, split between contractual subscriptions (~76% of revenue) and transactional per-query fees (~24%). Data acquisition costs are largely fixed under unlimited-use licenses, so incremental revenue flows through at high contribution margins. Red Violet follows a "land and expand" model, where customers start small and migrate to committed contracts while expanding usage across departments. Growth priorities include moving up-market toward larger enterprise customers, expanding into the public sector, growing FOREWARN into new professional verticals beyond real estate, and investing in AI to accelerate data ingestion and automate internal workflows. Red Violet carries no debt and returns capital through share repurchases and special dividends.
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