AXIL designs, markets, and sells electronic hearing protection and enhancement products — earbuds, earmuffs, and earplugs that combine hearing protection with audio features like sound amplification and Bluetooth connectivity. Target customers include hunters, shooters, construction workers, and motorsports enthusiasts, as well as military and law enforcement. Key products include the GS Extreme Bluetooth earbuds, XCOR True Wireless earbuds, and TRACKR Blu earmuffs. AXIL sells primarily DTC through its own website and Amazon, which together account for roughly 80% of revenue, with the remainder through retail chains and third-party dealers. The DTC model allows AXIL to capture more margin per unit than a traditional wholesale model, but it also means AXIL bears the full cost of customer acquisition through paid digital advertising. Revenue is driven by unit volume, product mix (with higher-end electronic products carrying higher price points), and distribution expansion. AXIL outsources manufacturing to third-party vendors, with two vendors accounting for 90% of hearing product purchases. AXIL also recently set up a marketing services subsidiary to offer its internal digital marketing capabilities to third-party clients. A small legacy segment sells hair and skin care products under the Reviv3 Procare brand, but this accounts for only about 6% of revenue and is declining.