Reborn Coffee operates specialty coffee retail stores and kiosks, primarily in Southern California, with ten corporate-owned locations as of December 31, 2025 — nine in California and one in Malaysia. Reborn positions itself as a "fourth wave" specialty coffee company, differentiating on sourcing and a proprietary process of washing green Arabica beans with magnetized water before roasting, which Reborn argues produces a cleaner flavor. Core in-store offerings include espresso drinks, cold brew on tap, pour over coffee, and drip coffee, alongside teas and bakery items. Beyond retail, Reborn sells packaged products — whole bean coffee, pour over packs, and cold brew concentrate — through B2B channels (hotels, offices, hospitality groups) and DTC channels including its own website and Amazon. Reborn roasts its own coffee at its Brea, California headquarters and owns that real estate through a subsidiary. Reborn also recently launched a 51%-owned logistics subsidiary to handle trucking and supply chain. Reborn's growth plan targets new corporate store openings in high-traffic locations, scaling B2B hotel and grocery partnerships, growing e-commerce, and launching a franchise program in 2026, which would add royalty and franchise fee revenue without the capital intensity of corporate-owned stores. Reborn also has subsidiaries in South Korea and Malaysia, though only the Malaysia store is currently operating.