Elastic is a software company centered on Elasticsearch, a distributed search engine and data store. The platform allows organizations to ingest, search, analyze, and visualize large volumes of data. Elastic offers three main solutions: Search & AI, Observability, and Security. Search & AI enables customers to build search applications and provide real-time context to large language models. Observability helps IT teams monitor applications and infrastructure, while Security provides a unified platform for threat detection and response. The business model is subscription-based, covering managed cloud services and self-managed software. For its cloud offerings, Elastic uses consumption-based pricing, where customers pay based on actual usage of compute, storage, and inference. The company sells through a direct sales force and partnerships with cloud providers like AWS, Google Cloud, and Azure. Elastic emphasizes deployment flexibility, allowing its software to run in public clouds or on-premises. Its growth strategy focuses on "context engineering," positioning Elastic as the retrieval layer that grounds AI applications in enterprise data. The company also provides a free version of its software to drive developer adoption. Elastic argues its platform consolidation strategy allows customers to run multiple use cases on a single data tier to lower costs.