Flash Sports & Media is a sports media and live events company focused on professional cricket. Its core asset is the exclusive global commercial and media rights to the Lanka Premier League (LPL), a professional T20 cricket league in Sri Lanka operated under a rights agreement with Sri Lanka Cricket. Through its operating subsidiary, Innovative Production Group (IPG), Flash manages the LPL end-to-end: selling franchise rights to team owners, selling sponsorships to brands, licensing media rights to broadcasters, and producing the live broadcast itself. IPG's broadcast production clients include regional and global platforms like Star Sports, Sony LIV, and beIN Sports, while sponsors have included Dream11, Coca-Cola, and Pepsi. Revenue breaks down across four streams: production fees (roughly 42% of IPG revenue), franchise fees (~29%), sponsorship fees (~20%), and broadcast and streaming rights (~5%). IPG pays an annual Event Rights Fee to Sri Lanka Cricket, plus a revenue share on ground sponsorship and international media rights. Beyond the LPL, IPG holds early-stage exclusive rights to cricket leagues in Singapore, Malaysia, Zimbabwe, and Kuwait, none of which generated material revenue as of 2024. The company is the result of a 2026 merger between Flash Sports & Media and urban-gro, a former cannabis cultivation technology company that sold off its legacy operations before the transaction. Flash was valued at $180M for the merger, with Flash's former stockholders expected to own roughly 90% of the combined entity post-close.