Angi operates an online marketplace connecting homeowners with local home services pros across more than 500 categories, including plumbing, electrical, cleaning, and landscaping. Homeowners use the platform for free to browse pre-screened, rated pros; pros are the paying customers. Pros pay for access to homeowner leads through three models: pay-per-lead within a monthly budget, fixed monthly subscription packages, and pre-priced bookings where homeowners pay upfront for a job at a fixed price. Revenue per lead varies by service type, geography, and competition among pros. Angi sells to pros primarily through a direct sales force and markets to homeowners through paid digital channels, TV, and affiliate partnerships. The U.S. segment — operating under the Angi, Angie's List, HomeAdvisor, and Handy brands — is the core business. The International segment operates home services marketplaces in Canada, the UK, Germany, France, and the Netherlands/Italy, running on a single online-enrollment platform. Angi's near-term focus is growing its proprietary traffic channels, which grew 17% in FY25, while managing a deliberate wind-down of lower-quality third-party network traffic. Key strategic priorities include migrating all pros onto a single, modern product (away from legacy discounted "Ads" packages), expanding online self-serve pro enrollment, targeting larger pros where penetration is under 1%, and deploying AI tools to improve homeowner-to-pro matching. Angi is also pursuing LLM partnerships — including with Amazon Alexa — to position itself as the execution layer for home services queries generated by AI platforms.