Funko designs and sells licensed pop culture collectibles — primarily stylized vinyl figures — that let fans celebrate movies, TV shows, video games, music, and sports. The flagship product is the Pop! Vinyl figure: a ~4-inch stylized collectible with a distinctive look applied uniformly across thousands of characters and properties. Standard Pop! figures are priced at $14.99, keeping them accessible and impulse-buy friendly. Beyond core Pop! figures, Funko sells Bitty Pop! mini figures in blind-box sets, Loungefly licensed fashion accessories (bags, backpacks, wallets), and Mondo, a boutique brand for high-end collectibles and limited-edition prints. Core Collectibles (Pop! Vinyl and related lines) account for ~80% of sales, with Loungefly contributing ~17%. Funko licenses IP from 250+ content providers across ~900 active properties, designs products in-house, and contracts manufacturing to third-party factories primarily in Vietnam and China — an asset-light model that avoids fixed manufacturing costs. Funko pays licensors royalties averaging ~17% of sales. Funko sells primarily through wholesale retail partners (Amazon, Walmart, Target, Hot Topic, GameStop) with a growing D2C channel including e-commerce and flagship stores. Revenue is moderately seasonal, with ~58% of FY25 sales falling in Q3 and Q4. Growth priorities include expanding into sports, K-pop, anime, and content creators, growing internationally (now ~40% of sales), and scaling the Pop! Yourself personalization product.