Socialcom, operating under parent company Vado Corp, is a digital advertising company that helps mid-market brands and independent ad agencies plan, execute, and optimize digital ad campaigns across programmatic display, connected TV, digital out-of-home, audio, search, and social media. Socialcom's core product is tdX, a managed service omnichannel trading desk that aggregates 24 ad platforms — including Google, Amazon, Facebook, and TikTok — into a single workflow. Socialcom's team manages campaigns on behalf of clients, handling targeting, buying, optimization, and reporting. Alongside tdX, Socialcom offers Admatx, a self-serve demand-side platform for smaller businesses; AXi, an AI-powered audience intelligence suite built for a cookieless environment; and Socialcom Studio, an in-house creative team that produces digital ad content. Revenue scales with client ad spend under management, and Socialcom earns more by upselling creative services, additional channels, and data tools. The company has meaningful customer concentration, with 10 clients accounting for roughly 65% of FY2023 revenue. Socialcom's growth strategy combines organic sales force expansion, international market entry across the Middle East, Southeast Asia, and Latin America, and an M&A roll-up approach targeting smaller agencies. In early 2024, Socialcom acquired 11 clients and 14 employees from another firm, including roughly $4.1M in prepaid client arrangements, as part of this roll-up strategy. The company employs 56 people.