Lime is a global shared micromobility company that provides short-term rentals of e-scooters and e-bikes. The company operates a fleet of approximately 325,000 vehicles across 230 cities in 29 countries. Riders use the Lime or Uber mobile apps to locate, unlock, and park dockless vehicles within permitted city zones. Lime’s business model depends on winning competitive permit bids from local governments to operate in the public right-of-way. The company earns revenue through two primary structures: Pay-As-You-Go fees, which consist of an unlock fee plus per-minute charges, and LimePass prepaid bundles or subscriptions. Pay-As-You-Go transactions from casual riders and tourists account for the majority of revenue, while LimePass targets routine commuters to increase ride frequency. Lime acquires users directly through its own app and via a mutually exclusive partnership with Uber, which provides a high-efficiency acquisition channel. The company's cost structure includes variable expenses for battery swaps, maintenance, and repositioning, alongside semi-fixed costs for warehouses and permits. Profitability depends on fleet density and capital efficiency, as higher vehicle utilization in existing markets allows Lime to spread fixed costs across more rides. Growth strategy focuses on increasing fleet size in current markets, entering new cities, and introducing new vehicle types like seated scooters. Lime’s primary markets include the United States, the United Kingdom, and France.