American Caskets is a pre-revenue startup that plans to import caskets from Chinese manufacturers and resell them to U.S. funeral homes and regional distributors. The company offers metal caskets (copper, stainless steel, and 18- and 20-gauge steel) and wooden caskets (pine, mahogany, oak, cherry, and other wood types), with a range of interiors, finishes, and hardware options. The core value proposition is price: by sourcing directly from Chinese factories and shipping in 40-foot containers, American Caskets aims to undercut domestically manufactured caskets and offer funeral homes and distributors a lower-cost wholesale alternative. Revenue would come from the markup over landed import cost. The company plans to build its customer base through funeral industry trade shows and trade publications, though it acknowledges that customer acquisition in this market is relationship-driven. American Caskets has no employees and no revenue; the sole officer and director devotes roughly 20 hours per week to the business. The company needs external funding to begin operations.