First Person is an early-stage, direct-to-consumer wellness company that makes and sells cognitive supplement products and functional beverages built around functional mushrooms — primarily lion's mane — and other adaptogenic botanicals. The company's current product line includes four products: Sunbeam (focus and motivation), Golden Hour (mood and connection), Moonlight (sleep), and Crystallized Lion's Mane, a powdered drink enhancer. First Person sells these products through its own website via one-time purchases or recurring monthly subscriptions. The company is also developing a ready-to-drink, alcohol-free social tonic. First Person's core differentiation argument rests on a proprietary dual-extraction process — ultrasonication combined with hot water — which the company claims produces higher-potency, better-tasting, and more water-soluble mushroom extracts than standard methods; this process is protected as a trade secret. Third-party manufacturers handle supplement production, while First Person's proprietary extraction is performed at a processing partner's facility using equipment First Person owns. The company's growth strategy centers on growing its DTC supplement subscriptions, launching the RTD tonic line, expanding into omnichannel retail and hospitality over time, and potentially pursuing B2B ingredient supply opportunities. First Person is at a very early stage — as of the filing date, it had only one full-time U.S. employee.