Zomedica is a small animal health company that makes and sells diagnostic and therapeutic medical devices for companion animals — primarily dogs, cats, and horses — through a direct sales force and third-party distributors like MWI Animal Health, Covetrus, and Patterson Veterinary. Zomedica's core products span two categories: diagnostics and therapeutics. On the diagnostics side, TRUFORMA is a point-of-care instrument that runs blood assays using Bulk Acoustic Wave technology, with Zomedica placing the instrument at no cost to the vet in exchange for a commitment to buy assay cartridges — creating recurring consumable revenue. TRUVIEW is a digital microscopy platform sold on a monthly subscription, and VETGuardian is a contact-free vital signs monitor. On the therapeutics side, PulseVet is an electrohydraulic shockwave therapy system for musculoskeletal conditions in horses and small animals, using a razor/razor-blade model where vets buy the generator and periodically return spent handpieces for refurbishment. Assisi Loop is a line of pulsed electromagnetic field devices for pain and inflammation, with natural repurchase cycles due to finite battery life, and VETIGEL is a hemostatic gel launched in 2025. Zomedica's key growth levers are expanding TRUFORMA's assay menu to deepen platform value, growing PulseVet adoption in the small animal market, and leveraging its existing sales infrastructure to drive uptake of newer products. The company is not yet profitable and continues to invest in R&D and commercial infrastructure.