ONAR is an early-stage holding company that acquires and operates digital marketing agencies. The company provides middle-market brands with marketing services through its primary operating asset, JUICE. JUICE offers paid media, SEO, web development, and data-driven campaign management to clients in sectors such as e-commerce, manufacturing, and healthcare. ONAR also operates ONAR Labs, an internal technology division that develops proprietary AI and data tools like Retina AI and Cortex. These tools provide shared infrastructure for the agency portfolio and may eventually be sold as standalone software. ONAR’s business model follows a roll-up strategy, acquiring specialist agencies and integrating them onto centralized finance and HR platforms to expand margins. Revenue is generated through client retainers, project fees, and media management fees. The company’s growth strategy focuses on further acquisitions using its public equity as currency, enhancing its proprietary AI stack, and centralizing back-office operations. ONAR currently has a going concern qualification due to recurring operating losses and an accumulated deficit, and it recently divested non-core assets in healthcare marketing and pool construction to focus on its digital marketing core.