Braze makes a customer engagement platform that brands use to communicate with their end consumers across channels including email, push notifications, SMS/MMS, WhatsApp, and in-app messages. Brands embed Braze's SDKs into their apps and websites, which feeds Braze a continuous stream of first-party behavioral data. Braze then helps marketers use that data to send personalized messages and orchestrate multi-step consumer journeys — onboarding flows, win-back campaigns, loyalty programs, and more. The platform's core differentiation is real-time stream processing, which lets brands react to consumer behavior as it happens rather than in batches. Braze also offers a suite of AI tools ("BrazeAI") that automates decisions about which channel to use, what content to send, and when. As of January 2026, Braze had 2,609 customers across more than 70 countries, spanning retail, media, gaming, financial services, and technology verticals. Braze charges a subscription fee based primarily on the number of monthly active users brands reach and message volumes sent, creating a built-in expansion mechanism as customers grow. Subscription revenue contributes roughly 95% of total revenue, with the remainder from professional services. Braze has been transitioning customers to a "Flexible Credits" model — a pooled credit system usable across channels — to reduce friction and capture spend across an expanding channel set. Braze sells primarily through a direct sales force globally, and acquired OfferFit in June 2025, adding a reinforcement learning-based decisioning engine now sold as an upsell to large enterprise customers.