Connexa Sports Technologies (recently rebranded) operates through its Hong Kong-based subsidiary, Yuanyu Enterprise Management (YYEM), as a B2B IP licensing company in online dating and matchmaking technology. YYEM owns a portfolio of 11 patents covering AI matchmaking and metaverse/XR applications, and licenses this technology to regional matchmaking companies that build consumer-facing dating apps on top of it. YYEM currently has three licensees: one covering Japan and South Korea, one covering the UK and Europe, and one covering Sub-Saharan Africa. Revenue comes from fixed royalty payments from these licensees, which the company argues provides predictability relative to consumer-facing app businesses. YYEM keeps its internal team small at 14 employees and outsources most R&D, limiting fixed costs. Growth depends on adding licensees in new geographies — Mainland China is cited as a priority — and expanding the patent portfolio through acquisitions and internal development. YYEM is also building a second revenue stream through a social networking vertical, having signed a Multi-Channel Network agency agreement with TikTok to supply live-streamed and video content in the MENA region, though this is early-stage. The company completed a significant transformation in late 2024, acquiring 70% of YYEM and divesting its former sports equipment business for $1.