GPO Plus is a direct store delivery distributor serving convenience stores and gas stations, primarily in the Midwest. The company acts as a consolidator for regional vendors by managing the inventory and distribution of specialized in-store products. GPO Plus drivers visit retail locations weekly to restock shelves, manage inventory levels, and handle product assortment on behalf of retailers. The company generates revenue through wholesale markups on third-party products, sales of its own manufactured brands, and delivery service fees. GPO Plus uses its proprietary PRISM+ technology platform to manage route optimization, inventory tracking, and logistics. By performing shelf stocking and inventory replenishment, GPO Plus reduces labor costs and storage requirements for its retail partners. The business model focuses on increasing volume to gain purchasing leverage with manufacturers, which lowers per-unit costs. GPO Plus plans to strengthen its operations in the Midwest before expanding its hub-and-spoke distribution network to reach more than 20,000 locations nationwide. The company also aims to increase profit margins by expanding its line of internally manufactured products, which allows GPO Plus to capture the full manufacturer-to-retailer price spread.