Acushnet makes and sells premium golf equipment and golf wear under two brands: Titleist and FootJoy. The company targets dedicated, performance-oriented golfers who prioritize quality and are willing to pay a premium. Titleist is anchored by the Pro V1 golf ball — the best-selling golf ball globally and the most-used ball on professional tours, with roughly 72% of all balls used on worldwide professional tours in 2025. Titleist also sells clubs, wedges (Vokey Design), and putters (Scotty Cameron). FootJoy is the leading golf shoe brand on the PGA Tour and the top golf glove brand globally; FootJoy also sells outerwear and apparel. Acushnet sells primarily through on-course golf shops and golf specialty retailers, supported by roughly 500 sales reps who act as category advisors rather than traditional salespeople. Acushnet also sells direct-to-consumer via eCommerce and operates retail stores in Asia Pacific. Titleist Golf Equipment accounts for roughly 62% of net sales, FootJoy Golf Wear roughly 22%, and Golf Gear roughly 10%. Revenue is driven by product launch cycles — both balls and clubs refresh on roughly two-year cadences — as well as rounds played, which drives consumable demand. Acushnet is vertically integrated, owning golf ball manufacturing plants in the U.S. and Thailand and club assembly facilities globally, which supports quality control and supply chain flexibility. Tariffs are a near-term cost headwind, projected at roughly $70M in FY26, which Acushnet is addressing through supply chain rerouting and selective price increases.