YETI designs and sells premium outdoor and lifestyle products, primarily drinkware and coolers. Drinkware — stainless-steel, double-wall vacuum insulated bottles, tumblers, mugs, and cups — accounts for roughly 58% of net sales. Coolers and equipment, including hard coolers, soft cooler bags, and a growing bags and packs line, account for roughly 40%. YETI sells through two channels: direct-to-consumer (DTC, ~60% of net sales), which includes its own website, Amazon, 28 branded retail stores, and a corporate sales program; and wholesale (~40%), through roughly 5,300 retail partners including Dick's Sporting Goods, REI, and Bass Pro Shops. YETI outsources all manufacturing to third-party partners primarily in Southeast Asia, maintaining an asset-light model with no owned factories. The company maintains premium pricing through curated retail partnerships and brand-compliant distribution. Growth is driven by new product launches (30+ in FY25), DTC mix shift toward higher-margin channels, and international expansion — international is currently ~21% of net sales, up from 2% at IPO in 2018, and growing faster than the US. YETI is actively broadening its product portfolio into bags and packs, cookware, sports drinkware, and eventually powered coolers, while expanding its brand into sports, health, and culinary occasions. YETI has executed several small acquisitions to accelerate its product roadmap, including Mystery Ranch (bags) and Butter Pat (cast iron cookware).