Digital Brands Group (DBGI) is a small, multi-brand women's apparel company that designs and sells contemporary clothing across five brands. The four legacy brands — Bailey 44, Stateside, Sundry, and DSTLD — cover women's ready-to-wear and basics at premium price points, ranging from everyday elevated basics to contemporary dresses and denim. The fifth brand, Avo, is a collegiate licensed loungewear brand launched in April 2025 that sells T-shirts, fleece, and shorts featuring university branding and student athlete endorsements. DBGI sells through two channels: direct-to-consumer (DTC) via its own websites, and wholesale through specialty boutiques and department stores. DTC carries higher margins because DBGI captures the full retail price, and the company's core strategy is to migrate its legacy wholesale-heavy brands toward DTC over time. Avo is DTC-first from launch, with university bookstore distribution treated as a marketing channel. Avo's model includes royalty payments to universities and equity-based agreements with university-linked entities under NIL (Name, Image, and Likeness) arrangements, where student athletes appear in digital content. DBGI centralizes back-office functions across brands and fulfills orders through a single Los Angeles distribution center. The company is a micro-cap with 33 employees; its stock was delisted from Nasdaq in December 2024 and now trades on the OTC Pink Market.