FireFly Robotics develops and sells robotic machinery for turf maintenance and turfgrass harvesting. The company offers two core product lines: the Autonomous Mowing Platform (AMP) and the Manned Robotic Harvester (MRH). The AMP is an all-electric, fully autonomous mower for golf courses and sports fields that navigates using LiDAR, GPS, and artificial intelligence without a human operator. The MRH is a diesel-electric hybrid machine for sod farms that cuts and automatically stacks turf slabs onto pallets. FireFly sells its machines directly to golf courses and commercial turf farms without third-party distributors, handling product design, manufacturing, and field servicing in-house from its Utah facility. The company generates revenue primarily through direct hardware sales, alongside aftermarket replacement parts, on-site maintenance services, and recurring software subscriptions for its FireLink fleet management platform. FireFly's growth strategy focuses on broadening its autonomous golf maintenance equipment lineup, expanding recurring software services, and scaling its sales footprint across international markets.