Okta provides cloud-based identity security software, controlling who gets access to what applications, systems, and data across enterprises and developer-built applications. Okta serves two distinct use cases: Workforce Identity, which manages and secures access for employees, contractors, and partners; and Customer Identity, primarily delivered through its Auth0 platform, which helps developers embed secure login and access management into their own applications. Okta has over 20,000 customers across industries ranging from SMBs to large enterprises, universities, and government agencies. Okta sells primarily through a direct sales force and a partner ecosystem including cloud marketplaces, resellers, and system integrators, while Auth0 also uses a self-service developer motion. Core products include Single Sign-On, Adaptive MFA, Identity Governance, Privileged Access Management, and Identity Security Posture Management. Okta's business model is SaaS subscriptions priced primarily on a per-user basis, with a land-and-expand approach where customers start with core access management and expand into governance, PAM, and other modules over time. Auth0 also incorporates consumption-based pricing tied to monthly active users. Okta is pursuing growth through platform consolidation — pitching enterprises to replace fragmented identity systems with a single cloud-native platform — and through agentic AI identity, positioning itself as the identity control plane for AI agents, which are priced per agent rather than per seat.