Allbirds is a lifestyle footwear and apparel brand that sells shoes, clothing, and accessories made from natural and recycled materials including merino wool, eucalyptus-derived fiber, and sugarcane-based foam. Footwear is the core of the business, with key franchises including the Runner, the Cruiser, and newer waterproof and slip-on styles. Apparel — tees, sweats, socks, and underwear — plays a secondary role. Allbirds targets urban, active consumers willing to pay a premium ($80–$150 for footwear) and positions sustainability as a functional product attribute rather than a marketing add-on. The company sells directly to consumers via e-commerce (its primary channel), and is expanding into U.S. specialty footwear wholesale. Internationally, Allbirds uses exclusive distributors covering more than 90 countries. As of early 2026, Allbirds closed all remaining full-price U.S. retail stores, concentrating the business on e-commerce, wholesale, and distributor channels. E-commerce carries the highest margins; international distributor sales carry the lowest gross margins but eliminate the overhead of operating directly in those markets, improving bottom-line flow-through. Most manufacturing is in Vietnam, creating tariff exposure that management is addressing through sourcing adjustments and pricing. Allbirds is executing a multi-year turnaround under CEO Joe Vernachio, centered on broadening its product lineup, reinvesting in brand marketing, and expanding wholesale distribution.