Laird Superfood makes and sells premium, clean-label functional food and beverage products. The business is effectively a functional coffee and creamer company—coffee creamers and coffee/tea/hot chocolate products together represent roughly 90% of gross sales. Creamers come in powdered and liquid formats, featuring plant-based fats, coconut-derived ingredients, and functional mushroom extracts. Coffee products include ground and whole-bean mushroom-blended coffees, instant lattes, and a recently launched protein coffee. Beyond these core categories, Laird Superfood sells hydration and beverage products (coconut water mixes, greens powders) and snack bars, though the Picky Bars brand is being discontinued. In March 2026, Laird Superfood acquired Navitas Organics, adding roughly $45M in annual net sales and bringing the combined business to approximately $100M in revenue. Navitas adds healthy baking ingredients, wellness staples, and functional snacks, with stronger conventional grocery and club penetration. Laird Superfood sells through e-commerce (its own site and Amazon) and wholesale (grocery, club stores, natural retailers), with an approximately 50/50 channel split in FY25. Management is actively shifting the mix toward wholesale, which grew 41% in FY25 and is targeted to reach roughly two-thirds of total revenue over time. The company uses co-manufacturers and third-party logistics, keeping a variable cost structure. Over 80% of DTC sales come from subscribers or repeat customers. Management positions Laird Superfood as a "house of brands" superfood platform, with the Navitas deal the first step in a stated M&A-driven consolidation strategy backed by a $50M investment from Nexus Capital.