Atlassian provides collaboration and work management software used to plan, track, and execute work across organizations. Its primary products include Jira for project management, Confluence for documentation, and Jira Service Management for IT and support requests. Atlassian serves both technical software developers and non-technical business functions like HR and marketing. The company generates revenue through per-seat software subscriptions, scaling as customers add users, adopt more products, or upgrade to higher-priced editions. Atlassian employs a capital-efficient go-to-market model that relies on self-service and product word-of-mouth, allowing the company to prioritize R&D over sales and marketing. A direct sales force focuses on expanding large enterprise accounts. Strategically, Atlassian is transitioning all customers to its cloud platform and plans to end support for its self-managed Data Center offering by 2029. The company’s AI strategy involves Rovo, a suite of agents and search tools powered by its proprietary Teamwork Graph data layer. Atlassian monetizes these capabilities by bundling them into Collections, which drive higher average revenue per user through increased AI usage credits. This strategy aims to deepen engagement across its base of over 350,000 customers, including more than 85% of the Fortune 500.