Motive Technologies sells an AI-powered fleet and physical operations software platform to companies in the "physical economy" — trucking, construction, oil and gas, agriculture, manufacturing, and the public sector. Motive's platform spans six products: driver safety (an AI dashcam that flags unsafe driving behaviors), fleet management (GPS, telematics, ELD compliance), equipment monitoring (location and health tracking for trailers and heavy equipment), spend management (a telematics-integrated fleet charge card), workforce management (time tracking and driver coaching), and AI Vision (a computer vision platform for industry-specific use cases like worksite safety monitoring). The underlying data layer aggregates inputs across all products, deepening analytics as customers adopt more modules. Motive sells primarily through a direct sales force, targeting SMBs via inside sales and larger enterprises via field sales. The company has nearly 100,000 customers, with trucking representing about 30% of ARR. Roughly 95% of revenue is subscription-based, structured as per-asset, per-product fees on three-year contracts. Hardware is bundled into subscriptions rather than sold separately — Motive capitalizes and amortizes device costs, so hardware functions as a customer acquisition cost. The remaining revenue comes from interchange fees on the Motive Card and professional services. Motive was founded in 2013 as Keep Truckin, focused on ELD compliance, and rebranded in 2022 as it expanded into a broader platform. The company is headquartered in San Francisco with a significant engineering presence in Pakistan.