Purple designs, manufactures, and sells premium mattresses and sleep accessories. Purple's core technology is its proprietary "Gelflex Grid," a gel polymer material that Purple argues provides pressure relief and spinal support simultaneously, sleeps cooler than foam, and responds faster to body movement than memory foam. The technology originated in medical applications and was adapted for consumer use. Purple sells through two channels: direct-to-consumer (DTC), which includes purple.com, company-operated showrooms, and online marketplaces, and wholesale, which includes national retailers like Mattress Firm, Ashley Furniture, and Costco. DTC and wholesale accounted for roughly 56% and 44% of FY25 net revenue, respectively. Purple's mattress lineup spans three tiers — Essentials, Restore, and Rejuvenate — with the luxury Rejuvenate line selling at roughly $5,800–$6,000 per mattress. Purple also sells pillows, seat cushions, adjustable bases, sheets, and mattress protectors. Purple manufactures its Gelflex Grid in-house at its McDonough, Georgia facility, and assembles finished mattresses either in-house or through contract manufacturers. Purple's near-term growth is driven by expanding its Mattress Firm wholesale footprint and pushing customers toward higher price points through in-store demonstrations — Purple's showrooms generate the highest average transaction values and are its most effective channel for converting customers to premium products.