Leafbuyer Technologies operates a marketing technology platform for cannabis dispensaries. Through its website Leafbuyer.com and associated software tools, dispensaries can send SMS, MMS, and push notification campaigns, list deals and menus in real time, run loyalty programs, and enable online ordering. On the consumer side, Leafbuyer.com lets cannabis shoppers search dispensary menus, compare deals, and place orders — functioning similarly to a travel search site. Leafbuyer serves both independent dispensaries and larger multi-state operators, with a direct sales force focused primarily in Colorado, Oklahoma, and Iowa, and as of mid-2025, serves clients across 26 legal cannabis states. Leafbuyer charges dispensaries recurring monthly fees for text marketing, custom-branded mobile app subscriptions, and premium add-ons like "Instant Action," a newer product that lets dispensaries send video messages and social media reels via MMS. Because Leafbuyer's platform doesn't touch cannabis directly, its cost structure is primarily people and technology. Leafbuyer argues that as more clients adopt custom-branded apps, the platform will shift toward lower-cost push notifications over SMS/MMS, improving margins over time. Growth is driven organically by expanding into new legal cannabis states — which requires little capital beyond adding sales staff — and potentially through M&A to build market share. Recent product launches include an enhanced loyalty program for larger multi-state operators and the Instant Action video messaging tool.