Avenir Wellness Solutions is a small health, wellness, and beauty products company that operates through its wholly-owned subsidiary, Sera Labs. Sera Labs develops and sells nutraceutical and personal care products — including skincare, supplements, and pet care items — under the Seratopical, Seratopical Revolution, SeraLabs, and Nutri-Strips brands. Avenir sells through national drug chains, mass retailers, grocery chains, and convenience stores, as well as direct-to-consumer via its website on both one-time and subscription bases. Avenir also manufactures private label and white label products for retailers and multi-level marketing companies. Rather than manufacturing in-house, Avenir uses third-party contract manufacturers, which keeps fixed costs lower. A key product differentiator Avenir highlights is its Oral Thin Film platform, branded as Nutri-Strips — dissolvable strips that deliver active ingredients through the mouth lining, which Avenir argues offers faster onset and better bioavailability than traditional capsules or tablets. Because Avenir's products are dietary supplements, cosmetics, or OTC products rather than pharmaceuticals, they don't require FDA approval before launch, reducing time and cost to market. Avenir's longer-term ambition includes licensing its proprietary formulation and delivery technologies to third parties, which it sees as a higher-margin, lower-capital revenue stream. Avenir has 11 full-time employees.