Snowflake is a cloud-based data platform that helps enterprises store, manage, analyze, and share data. The core product is the Snowflake Data Cloud — a fully managed, cloud-native platform that lets companies consolidate data from disparate sources into a single governed environment, then run analytics, build data pipelines, and deploy AI applications on top of that data. As of January 2026, Snowflake had 13,328 customers, including 790 of the Forbes Global 2000. Financial services and technology are the two largest verticals. Snowflake sells primarily through a direct sales force, supplemented by cloud marketplace channels, resellers, and system integrators. Snowflake uses a consumption-based pricing model — customers pay for what they use rather than a fixed subscription fee, and typically sign multi-year capacity commitments. Revenue scales as customers add workloads, store more data, and adopt new product categories. The platform spans analytics, data engineering, AI (via the Cortex AI suite), application development, and data collaboration and sharing. Snowflake's growth strategy follows a "land and expand" model: customers typically start with one workload and organically add others over time. Snowflake is also broadening beyond its analytics roots into transactional workloads (Snowflake Postgres), data ingestion (OpenFlow), agentic AI (Snowflake Intelligence), and IT observability (via the ~$600M acquisition of Observe). Snowflake argues it is differentiated by its unified platform, enterprise-grade governance, multi-cloud portability across AWS, Azure, and Google Cloud, and model-neutral AI integrations with Anthropic, OpenAI, Google, and Meta.