ServiceTitan sells cloud-based software to trades businesses — plumbers, HVAC technicians, electricians, roofers, landscapers, and others. The platform covers essentially every major workflow: lead generation, job booking, dispatch, customer communications, estimating, invoicing, payment processing, inventory, and payroll integration. ServiceTitan had approximately 10,800 active customers as of January 2026, ranging from small family-owned shops to large PE-backed national platforms. Revenue breaks into two categories: subscription (~78% of platform revenue), where customers pay a recurring fee based on the number of revenue-generating technicians, and usage (~22%), tied to transaction volumes processed through the platform, primarily payment processing and financing. ServiceTitan structures its offering in three layers: Core (the base platform covering all major workflows), Pro Products (AI-powered add-ons like Marketing Pro, Dispatch Pro, and newer AI tools like Virtual Agents and Field Pro), and FinTech (integrated payments and consumer financing). A newer bundled offering called Max combines Core, Pro, and AI capabilities into one package. Growth is driven by increasing technician counts, higher attach rates of Pro products, expansion into commercial trades businesses, new trades verticals, and AI. Gross dollar retention has exceeded 95% and net dollar retention has been above 110% in each of the last three fiscal years, reflecting low churn and meaningful upsell expansion within the customer base.