Super League is a small advertising and marketing company that helps brands reach consumers through gaming environments. Super League runs campaigns for brands and advertising agencies across two program types: custom programs (tailored interactive experiences, branded worlds, and integrated campaigns built inside platforms like Roblox and Fortnite for clients like Chipotle and Google) and media programs (standardized ad formats including playable ads, rewarded video, and in-game placements across mobile, PC, and immersive platforms). Roughly 60% of revenue flows through agency relationships, with the remainder from direct brand engagements. Super League charges brands a fee for strategy, creative development, media activation, and measurement. The business has historically been skewed toward custom, project-based engagements, but management is shifting toward more standardized media programs, which carry better margins and are faster to deploy. Roblox represented the dominant revenue source, but Roblox's decision to bring ad sales in-house in 2024 significantly disrupted Super League's business. The company is actively diversifying into mobile gaming, connected TV, and social/digital video. Super League operates as a single segment with roughly 34 employees following a 2025 restructuring that cut headcount from 75. The company is also building an audience intelligence data platform and acquired Supersocial, a Roblox studio, in 2025.