Yext helps businesses manage their digital presence across the internet. The core problem Yext solves is that a business's information — hours, location, phone number, services, reviews — exists across hundreds of digital platforms (Google, Apple Maps, Yelp, Facebook, and AI search tools like ChatGPT and Perplexity), and keeping that information accurate and consistent across all of them is difficult to do manually. Yext's platform centers on a "Knowledge Graph," a structured database where businesses store their information, which Yext then syncs across a Publisher Network of 200+ maps, apps, search engines, and social networks. Key products include Listings (syncing business info across the network), Reviews (managing consumer reviews), Pages (location-specific landing pages), Search (natural language search for a business's own website), Social (managing social media at scale), Relate (compliant messaging tools for regulated industries like financial services, acquired via Hearsay), and Scout, a new analytics product that shows how businesses rank across traditional and AI search. Yext's customers are primarily multi-location enterprises in healthcare, hospitality, retail, and financial services, sold via direct sales and third-party resellers. Yext sells annual or multi-year subscriptions priced by feature tier and number of locations or entities managed, making ARR the key business metric. Growth is driven by new customer additions, upsell of additional products, and retention. Yext argues that AI-driven search fragmentation increases the urgency of its platform, as businesses must now maintain structured data across a growing number of discovery surfaces.