Procore makes cloud-based construction management software used by owners, general contractors, and specialty contractors to manage projects across the full construction lifecycle — from planning and bidding through execution, safety, and financial management. Procore's platform serves as a single system of record, centralizing project information, automating workflows, and enabling real-time collaboration across all stakeholders. Procore sells primarily through a direct sales force organized by geography and customer type. The company generates nearly all revenue from subscriptions priced on two dimensions: the mix of products subscribed to, and the customer's annual construction volume — the total dollar value of work run through the platform each year. Notably, Procore does not charge per seat, meaning customers can invite all project participants at no additional cost, which drives broad adoption and creates network effects as collaborators are incentivized to become paying customers. Procore organizes its products into four categories: Project Execution (the most common entry point), Financial Management, Preconstruction, and Resource Management. Customers typically start with project management and expand into financial and resource tools over time. Growth is driven by new logo acquisition, expanding volume commitments from existing customers, product cross-sell, and international expansion — international revenue represents roughly 15% of total today. Procore is also investing in AI, recently acquiring two AI-focused companies, and argues its proprietary dataset gives it a durable advantage in developing agentic construction workflows.